For lanyardsprovider.com I decided that I would target the largest demographic group of visitors to our website. According to woorank, our largest demographic is women age 30 to 40. I decided I would mimic Pinterest so the website would have a familiar look. The website was designed using ASP.net, c#, CSS and HTML 5, and MsSQL database. I love the simplicity of.net master pages.
I wrote every line of content with SEO in mind so the website is a little more wordy than I normally would like but I had to do it for the web crawlers. I also implemented URL rewriting to have SEo friendly URLs and not querysrtings. I did this by using a custom 404 error page. I compare the URL to the entries in my database and serve up the correct item content using the Server.Transfer function in .net. It is actually quite clever